YRU–“created to create; inspired to inspire; liberated to liberate”–or in other words, badass, innovative designs, and my new favorite shoe brand to lust over.
YRU has a punk rock edge with high-end polish, and their platforms hit me with a dose of Spice Girl-era nostalgia. My fave from the collection is this pink and black leopard beauty, but more in theory than application–I’m a total chicken when it comes to shoe heights.
Across the board, the designers clearly favor spikes, animal print, and skeletal accents–all on-trend, but certainly not for anyone that shy away from louder designs. What do you think about this brand–love it or are their sea of studs and sky-high platforms bit too much? Count me in for the former.
Check out YRU’s complete collection, here. They offer designs for both men and women




