I love seeing brands I’ve followed for years gradually become more polished and sophisticated. I’m not just talking in terms of design, but also in terms of their web-presence and photography.
I’ve loved Enigma Fashions since I was maybe 15, simply drooling over their online catalog since I couldn’t afford anything beyond the Hot Topic price range. Not that their brand wasn’t beautiful back then, but it was a little cheesier…lots of graveyard photoshoots and velvet curtains. Personally, I think things got so much more interesting in the past year or so…
